About Us


Dani Durante has always loved all things elegant, beautiful, and Italian. Her beauty philosophy is based on the Italian concept of “la bella figura,” which literally means, “the beautiful figure.” But Italians believe that true beauty emanates from your social grace, kindness, empathy and love. It is through this philosophy that Dani's charismatic personality embraces clients and friends to develop their beauty, both inside and out.

Dani grew up in Belleville, NJ in a large, Italian family. Her first passion was dance, particularly ballet, that persisted throughout her childhood and into her teens. After years of performing, she attended Seton Hall University to pursue her degree. Upon earning her BA, she moved to South Jersey where she began her first career, raised her children, and furthered her exploration of learning about the beauty of the human body, health, and personal expression. She established her career in the marketing industry and at the same time pursued her certification in Pilates through Balanced Body University.  In pursuit of her true passion, Dani attended the Rizzieri Aveda School to become an esthetician.  Both theory and practical aspects of each course were second nature to Dani.

Dani brings her enthusiastic spirit, passion for healthy, beautiful skin, and the highest quality Italian skin care to her hometown.  La Faccia Bella Skin Care in Medford, NJ offers premium Italian skin care products and the highest-quality spa services. Dani has researched her skin care products as well as the Italian spa experience in Italy and partnered with developers and chemists to select safe and effective products for healthy skin. Bioline-Jato, the #1 skin care line in Italy for over 40 years, is now offered exclusively to her clients at La Faccia Bella.


Dani at Cosmoprof 2019

Over 3,000 exhibitors and four days of the latest technologies and advancements in beauty and skin care. 


Meeting with developers in Bologna.

La Faccia Bella had private meetings with over two dozen premiere skin care companies during their visit to Italy in March.