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Welcome to the July issue of SkinEdit, your monthly dose of skincare inspiration, expert insights, and behind-the-scenes stories from the world of European beauty.
This month, I am honored to bring you the remarkable journey of Clara Macchiella Corradini, the brilliant mind and passionate heart behind Bioline Jatò—one of the most trusted skincare brands we proudly carry at La Faccia Bella.
Long before “clean beauty” and “holistic care” were trending, Clara was quietly building a skincare revolution—one rooted in science, integrity, and a deep respect for the art of aesthetics.
I can’t wait for you to learn more about the woman whose commitment to excellence continues to inspire everything we do here at La Faccia Bella.
In 1970, a young Clara Macchiella Corradini took her first bold step into the world of professional beauty. She founded the very first beauty school in Bolzano, Italy—a place where passion, knowledge, and hands-on care came together. Determined to deepen her expertise, Clara pursued a two-year specialization at the school’s headquarters in Bologna, then returned to Trento to manage one of its branches. Not long after, she took a leap of faith—purchasing the branch, opening her own school, and launching a beauty center right next door.
Working closely with students, professionals, and clients over the years, Clara began to notice something: the skincare products on the market weren’t enough. They lacked the performance and precision needed by true beauty professionals. With her husband Marco by her side, Clara saw an opportunity—not just to create a product line, but to change the way professional skincare was done.
In 1979, Bioline was born. Clara envisioned a brand that didn’t just sell products—it offered a complete method. She developed what would become the Bioline Jatò® System: a unique blend of high-performing formulas and exclusive manual techniques. This wasn’t just skincare—it was an experience, rooted in customization and care, designed to meet the specific needs of every individual.
Over the years, the Bioline Jatò® System has become recognized worldwide. Its signature gestures and methods are taught across continents, always upholding the brand’s commitment to professionalism, innovation, and trust. And with its training programs certified by the UNI EN ISO 9001 standard, Clara’s original vision continues to thrive—bridging the past and future of beauty, one treatment at a time.
“I have been in the industry for over 40 years. I am the director of the SEA Training School and the Superior Expert Beauty Academy. I am also head of Bioline’s research and development department.
Over forty years ago, when I founded Bioline, I never thought I would have such success and that my brand would be distributed in 45 countries all over the world. Perseverance, innate intuition, and knowledge of both the professional’s and the consumer’s aspect has enabled me to be successful. My company’s greatest asset is being a family-run business that maintains and manages the relationships with the distributors with extreme transparency and accuracy.
Over the years, I have had to adapt myself to the speed that rules the world in order to stay relevant in this industry because cosmetics is subject to trends that change year by year. While adapting, I still remain loyal to the philosophy with which I founded the company: continuous research and innovation.
My curiosity, along with my ambition to grow in this field, has led me to constantly look for new, innovative products and treatments that are able to qualify and value the aestheticians’ work. I also keep my feet on the ground in order to focus my energy on the creation of products and protocols addressed to professional beauty.
My advice for someone planning to become an aesthetician is to be prepared for professionalism and continuous training. Most of all, it is necessary to have a lot of passion to transmit to others. I try to transmit to my collaborators the same passion I have for this industry. I do not know if it was by fate or coincidence that I came to decide that this career was right for me. I do know that I have dedicated my life to the world of aesthetics. I can say that I have no regrets. I love my job today as much as I did more than 40 years ago and I am committed to it with enthusiasm and professionalism.”
For over 40 years, these core values have guided the company’s mission: to unite cutting-edge scientific research with a proven, results-driven method. Every product is the result of meticulous formulation and a commitment to performance, designed not just for skincare—but for delivering real, visible results.
At the heart of Bioline Jatò is the vision of its founder and the unwavering dedication of her family. What began as a spark of intuition has grown into a globally respected brand, trusted by beauty professionals around the world. With a foundation built on scientific rigor, high standards, and a deep passion for the art of beauty, Bioline Jatò continues to raise the bar in professional skincare—one innovation at a time.
xo Dani
Elevating Your Beauty, the European Way
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